Rob Patterson

Rob brings to Astrix nearly 20 years of marketing and product management experience in the technology industry.  He has led teams in large corporations such as PTC and Microsoft while helping three startups grow and exit their companies.

Prior to Astrix, Rob spent nearly 5 years leading strategic marketing for IIoT and augmented reality  technology platforms at PTC – the $1B industry leader in how products are designed, manufactured, operated and serviced. At PTC, Rob was responsible for the overall marketing, positioning, and developer & analyst relations for the ThingWorx and Vuforia product lines. During his time at PTC, Rob worked with top executives at the company to craft and tell a story that led to quarterly growth across both ThingWorx and Vuforia while positioning both as leaders in the industrial IoT and augmented reality markets.

Rob joined PTC through the acquisition of artificial intelligence (AI) & machine learning (ML) analytics pioneer, ColdLight. At ColdLight, Rob was VP of Corporate Strategy & Marketing. Rob played a pivotal role, along with the CEO & CFO, in growing the company and ultimately leading the successful exit to PTC in May of 2015.

Prior to ColdLight, Rob successfully created and implemented marketing and growth strategies in various marketing leadership roles at Revitas (now Model N), Qlik and Microsoft.

Rob resides with his family in Berwyn, PA.